Originals – Celebrating 60 years of Soles and Stripes

8 04 2009

The iconic 3 stripes mark is celebrating 60 years and to celebrate they have launched their largest global campaign ever – Originals, under the slogan “Celebrate Originality”.

Adidas Originals illustration

Adidas Originals illustration

The ads are set against the backdrop of a house party, featuring people from the worlds of music, fashion and sport.

Katy Perry, Estelle, Young Jeezy, the Ting Tings, DMC-Daryl McDaniels, Method Man, Redman, Afra, Ryukyudisko, Russell Simmons and Missy Elliott, athletes Kevin Garnett, David Beckham, Ilie Nastase and Mark Gonzales, and designers Kazuki and Jeremy Scott.

The “house party” was directed by Nima Nourizadeh and features the track Beggin’ remixed by Pilooski. The creative will come to life in a complete through-the-line offering including two television spots, cinema, digital, retail, activation events and a print campaign shot by RJ Shaughnessy.

Montreal-based agency Sid Lee created and produced the global campaign.Sid Lee was hired as the global advertising agency for adidas Originals at the start of 2008 after working on various communication and retail projects for the brand over the last few years.





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