PUMA Pitcrew Builds Ferrari Car Out of Clothes

25 09 2009

The PUMA Pitcrew really knows how to work their magic. Watch as they transform a Ferrari display into a motorsport masterpiece using their creative mastery with the official PUMA Ferrari clothing range.

For more information about PUMA Motorsports, head to http://www.pumamotorsport.com


Pizza Hut rebranded

25 06 2009

I was wondering when Pizza Hut were going to change their brand. They started focusing their advertising campaigns on everything else but Pizzas so it was expected, but i didn’t expect it to be quite so bland.

The colours work well, it’s simple and classic but i’m not sure it says much of the origins of the company, or the brand unless you already know and remember the original logo. They kept the roof/hat device and changed the wording to the Hut with a very bold font which they felt the need to underline,  put a drop down shadow, a stroke and a glow on it too.

I guess they approached a young design agency that has only just got hold of Photoshop. The idea behind the logo is good but the execution with all those effects is just poor in my humble opinion, but then again I’ve only been doing design for about 15 years and have had Photoshop since version 1.

Pizza Hut Logo (old and new)

Pizza Hut Logo (old and new)

Coca-Cola Summer Fun

8 05 2009

We all know Coca-Cola is one of the most recognisable brands in the world, and they can afford to have some fun with their brand.

A few years ago they did a campaign where they only showed a portion of their logo on billboards, everyone knew what the ad was for all thanks for the iconic logo and striking red colour. I couldn’t find a photo of the billboard so I made one.

It was similar to this:coca-cola

This year Coca-Cola are having fun with their brand again, and have designed 5 new cans all with varying scenes of summer on them including aviators, beach balls, surfboards, the American flag, and BBQ’s.

Coca Cola Summer Cans