PUMA Pitcrew Builds Ferrari Car Out of Clothes

25 09 2009

The PUMA Pitcrew really knows how to work their magic. Watch as they transform a Ferrari display into a motorsport masterpiece using their creative mastery with the official PUMA Ferrari clothing range.

For more information about PUMA Motorsports, head to http://www.pumamotorsport.com

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Audi Centenary Sculpture

7 07 2009

A new 32 metre high sculpture has been created for Audi by Gerry Judah at the Goodwood festival of speed in West Sussex, England.

Created to mark the brands centenary, featuring a vintage Audi as well as the new R8 racing into the sky.

With construction work fully underway, the Audi ‘Central Feature’ art installation is one of the most ambitious and striking sculptures ever constructed for the Festival, representing the unique style of one of the World’s most innovative automotive brands.

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The jaw-dropping 2009 Festival of Speed Central Feature will mark the second occasion that Audi has chosen to celebrate a significant anniversary at Goodwood.  In 1999 Audi was honoured with one of the most striking and memorable Goodwood central features to date for its 90th anniversary.  The famous Avus race track banking was recalled in an astonishing installation that included an Auto Union Streamliner and stunning Audi Avus quattro concept car perched on the banking.

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Structural Engineering: Capita Bobrowski
Steel Fabrication and Installation: Littlehampton Welding Ltd





Secret rooms – Car elevator

11 05 2009

Not enough space for all your cars, or just too precious about your car and want to make sure it’s safe? Why not get a secret room built for it with an elevator?

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This creative custom car elevator by Cardok (based in Bristol UK) turns a residential patio into a hidden parking space, which is safer than a locked garage, and looks great too.

It is operated by remote control and takes about 30 seconds to reveal your additional parking space.





Audi’s new “terminal” dealerships

1 05 2009
Audi's new "terminal" dealership

Audi's new "terminal" dealership

Before stepping into a new car, you need to step into a dealership – an experience which has long been characterized as hectic, overwhelming, and disjointed. But what if a dealership was designed like a luxury vehicle itself, where every detail was taken into account – down to the flowers and coffee cups? The Audi commitment to progress goes beyond vehicles to redefining dealerships themselves. But not simply a facelift or surface upgrade. At Audi, progress is redesigning dealerships to encompass the entire Audi exclusive customer experience.

Before stepping into a new car, you need to step into a dealership – an experience which has long been characterized as hectic, overwhelming, and disjointed. But what if a dealership was designed like a luxury vehicle itself, where every detail was taken into account – down to the flowers and coffee cups? The Audi commitment to progress goes beyond vehicles to redefining dealerships themselves. But not simply a facelift or surface upgrade. At Audi, progress is redesigning dealerships to encompass the entire Audi exclusive customer experience.

Like Audi’s vehicles, the new Audi terminal dealerships are crafted with efficiency in mind. The square, stackable design of the showroom efficiently uses space in both a crowded urban downtown setting and an open suburban community. The showroom literally fits as perfectly into the third floor of Chicago sky-rise building as it does off a California highway.

By consolidating space, limiting wasted areas, and using natural light, the new terminal dealerships save 30-40 percent in expenses compared to previous dealerships.

Audi’s ability to combine that kind of efficiency with performance has placed the brand on top of the motor sport world. A homage to Audi’s deep roots in motor sports can also be seen in the terminal design. The back wall of the dealership is a rounded curve simulating the sharp high-speed turns of motor sport racetracks which Audi vehicles are so adept at dominating.

As is clear in the new Audi TDI clean diesel vehicles, Audi understands the need for the automotive industry to be environmentally conscious. Therefore, the new terminal dealerships are designed with the environment in mind. While the showrooms attract and capture natural sunlight, glass amounts have been reduced throughout the building in order to direct the sunlight properly, keeping energy usage and expenses down. The terminal dealerships will individually apply for LEED certification, learning and improving future architecture based on the inspection process.

The Audi terminal dealership does not stop with the architecture. The custom-made furniture and accessories are all designed to fit into the Audi vision and enhance customers’ car-buying experience. Audi encourages consumers to view a terminal dealership for themselves in Los Angeles, Atlanta, or the 30 others set to open by the end of next year.

Each month throughout 2009, Audi is highlighting specific symbols of progress by providing facts, photos, videos, and information about Audi innovation. Learn more about Audi progress in design and other areas at http://www.audiusa.com.

[Source:Audi USA]