Psychedelic Commercial

7 05 2009

Psychedelic Commercials – Matthew Williamson for H&M – Exclusive online

I just came across a new commercial done for H&M, very colourful, and playful. It is always refreshing to find creative advertising, in today’s world. Most of us skip past ads on TV, but thankfully this one is exclusive online and it is one that you might end up passing to your friends.

Great bit of viral advertising that isn’t something funny or disturbing, but instead it’s creative and gives you a good idea about the collection it’s advertising.

According to some of the YouTube comments H&M commissioned the song for the ad and there is no mention weather it will be available for download at some point.

Some info about the music:
Composer/ Producer – Malcolm Pardon & Fredrik Rinman
Lyrics – Johan Renck
Name of music – We need a Change
Music origin country – Sweden

And finally a link to the ad itself:





Cool and Playful site

27 04 2009

Who says websites are not as cool as they used to be?

http://www.bio-bak.nl/ have a fun site that uses illustration and sound to amuse you, very funny and will have you sending it to everyone you know. I won’t give any more away, thanks to bravelittlememe for the link.





iRiver Home Internet Phone

22 04 2009

Rufdog has an article about the new iRiver internet phone





Design Police – Bring bad design to justice

20 04 2009

I just received a marketing email from a previous client and it made me think of the Design Police Visual Enforcement Kit. Maybe I was just being overly critical as the new mailer had finally changed from the template I designed for them, but it did look as it if was done in house and using Microsoft Word.

They had at least 5 different typefaces, both Arial and Verdana for the copy, and even Comic Sans probably because they thought it was cute, yes they also used Word Art with the beautiful text distortions, and widows all over the copy. Not to mention the clashing colours that did not complement the brand.

So i dugg out the Design Police kit and plasted the stickers all over the mailer and sent it back to the client. I didn’t sign my name on it (i know chicken), but just in case they got offended i didn’t want it coming back to me.I sent it from a different email address and will keep an eye out to see if they get back to me.

I hope they will take the criticism positivly and take on board my comments. I know they are not using my design anymore and that’s fine (it was a few years old so about time too), but i’d still like to help them. They were one of my favourite clients and really good to work with, which is why i want to help them, is that bad?





Power from the sun in China

16 04 2009
Artist's impression of the 1.5 MW Dahan facility to be built near Beijing.

Artist's impression of the 1.5 MW Dahan facility to be built near Beijing.

Next month sees the start of a new construction in China, an experimental solar-thermal power plant near the Great Wall. The plant will generate clean energy for 30,000 households by 2010. Build costs are estimated at £10m and the entire plant will cover an area equal to 10 football pitches.

The difference with solar -thermal power uses an array of mirrors that focus the Sun’s rays onto a receiver. This is not the first in the world but a first in Asia. There are similar plants in California and Spain.

http://physicsworld.com/cws/article/news/38411





TuneGlue° Musicmap

16 04 2009

Another cool visualiser, sure they have been done to death now, but i still like it.

This is a nice way of exploring relationships between music artists and genres by Onyro. All results are linked to Amazon for quick links to buy the releases from each artist. Data for the site is provided by Last.fm and Amazon

tuneglue

http://clients.onyro.com/tuneglue/





5 Ways To Copyright Your Work

9 04 2009

Acuity Designs have a very good article on how to protect your work with suggestions how you can copyright it, and avoid anyone stealing your work to claim as their own.

I’m sure most of you would have heard about the savejon campaign on twitter over the last week, I too jumped on the bandwagon thinking it was all clear who was to blame and who was the victim. I decided to do a bit of investigating and found a good article about the subject. The article was published on The Logo Factor – Design Blog

It’s a long post but definitely worth the read, more facts about the whole issue, plus comments from the other side of the story. Now I am completely confused as to who is wrong and who is right, but I still stand by the fact that we all need to copyright our designs, or just not publish them 😦

Links mentioned:
http://www.thelogofactory.com/logo_blog/index.php/stock-logos-copyright-twitter/
http://www.acuitydesigns.net/5-ways-to-copyright-your-work/





Originals – Celebrating 60 years of Soles and Stripes

8 04 2009

The iconic 3 stripes mark is celebrating 60 years and to celebrate they have launched their largest global campaign ever – Originals, under the slogan “Celebrate Originality”.

Adidas Originals illustration

Adidas Originals illustration

The ads are set against the backdrop of a house party, featuring people from the worlds of music, fashion and sport.

Katy Perry, Estelle, Young Jeezy, the Ting Tings, DMC-Daryl McDaniels, Method Man, Redman, Afra, Ryukyudisko, Russell Simmons and Missy Elliott, athletes Kevin Garnett, David Beckham, Ilie Nastase and Mark Gonzales, and designers Kazuki and Jeremy Scott.

The “house party” was directed by Nima Nourizadeh and features the track Beggin’ remixed by Pilooski. The creative will come to life in a complete through-the-line offering including two television spots, cinema, digital, retail, activation events and a print campaign shot by RJ Shaughnessy.

Montreal-based agency Sid Lee created and produced the global campaign.Sid Lee was hired as the global advertising agency for adidas Originals at the start of 2008 after working on various communication and retail projects for the brand over the last few years.

http://www.adidas.com/campaigns/originalsss2009/content/